Tag Archive for: Customer support burden

Cost to Serve: The Line Item You’d Rather Ghost Than Model

You ever watch someone calculate margin while actively lying to themselves? It’s a spiritual experience.There’s this faint look of serenity—like a monk in a burning building—while they insist that yes, this customer is profitable, and no, of course the CSM isn’t secretly doing onboarding, support, and three calls a week of emotional labor because “they’re […]